Bonnaroo Music & Arts Festival
For four years I collaborated with Bonnaroo's dedicated marketing team to support their on-site strategy and vision for socials.
- Gained hands-on experience coordinating with artists and management companies during major announcements and campaigns.
- Shadowed the Digital Analytics and surveying teams to learn more about on-site data collecting and strategy.
- Connected with top fans for strategic on-site surprise-and-delight campaigns, engaging with their Reddit community and most dedicated followers.
- Executed social content on all social channels.
- Coordinated with Bonnaroo’s photo and video team to create the robust content on multiple platforms each day.
- Assisted with Customer Service when support was needed, learning the art of ZenDesk.
“Working alongside Rhett for several years, I saw firsthand her ability to revitalize and personify multiple brands through strategic digital strategy. Rhett’s keen eye for detail, critical thinking, and solution-oriented attitude make her a perfect addition to teams looking for a colleague who truly puts in the work — with genuine passion and perseverance. Rhett is a gem.”